AIWA THRIVE shares the stories of individuals from around the world who are positively impacting our community as they lead with purpose.
Head of Publishing Partnerships – Europe, Middle East & Africa
Today, we feature Ani Attamian, Head of Publishing Partnerships – Europe, Middle East & Africa.
Ani Attamian is a strategic problem solver and coalition builder focused on business growth for global partners in industries ranging from technology, publishing, education, finance, retail, and consumer packaged goods, among others. She has nearly 20 years of experience managing multinational teams between North America, the United Kingdom, Europe, Middle East and Africa (EMEA).
In Ani’s current role at Google, she leads the EMEA team that is responsible for building Product Partnerships between EMEA Publishers and Google Play. Her past experience ranges from transformation of global retail and technology businesses in the B2B and B2C space in Silicon Valley to working across sales, media buying, and product development throughout various traditional and digital advertising agencies.
Ani holds a Bachelor of Science in Business Administration from Northeastern University as well as Master of Science in Media from Boston University. As a champion of literacy and education, she serves on the board of a literacy foundation based in Armenia. She resides in London with her husband and two sons.
Q: What is your life philosophy?
When a challenge presents itself, accept it and figure out your approach later. Don’t shy away from anything, what you learn will be worth the potential pain.
Q: We called 2020 the year of the upheaval and awakening? What were your biggest upheavals and what did they teach you? What was your awakening(s) and what did it teach you?
First, freedom should not be taken for granted; I was reminded of what my parents gave up to provide me with the freedoms I enjoy today. Second, community is everything, particularly at a time like this.
Q: What is your hope for the future?
Access to health & education for all
Q: What is your favorite thing about being Armenian?
The depth of how we can feel the greatest lows and celebrate the highest highs together, even when we are living experiences worlds apart.
Q: How has the Armenian culture shaped / influenced you?
In every possible way; as an immigrant moving to Boston in the 1980’s, as a woman who knows the value of an education, as a human being who has seen what it means to fight for independence & your rights, and most recently as a mother who now understands the true value of family and the energy it takes to shape and influence in a positive way.
I urge every Armenian (not just in the Diaspora) to find a subject they are passionate about and involve themselves in an organization that can align with that. I have gained a lot by working closely with the ARI Literature Foundation in Armenia, whose aim is to build multicultural dialogues to enhance the role of literature in the regional context, making Armenia an active partner in shaping literary platforms for cooperation and working with counterparts in the region to bring together future change makers.