Aiwa Thrive

Lusia Vardanyan

Today, we feature Lusia Vardanyan, the CEO of Priotix Software Development Company.

Wandering in corporate management roles in marketing and investment banking, I ended up finding my true passion for building amazing products, companies and teams in tech industry.

Location: Armenia

Occupation: CEO of Priotix Software Development Company


Ideal ground for diving into entrepreneurship secured by my career (in marketing and finance/investments) and educational (MBA from Buckingham University in London) paths.

Built my first profitable tech company with a team of 30 having my newborn boy accompanying me everywhere.

I fundamentally changed the business model of Priotix into a hybrid of product and service, by negotiating equity as technology partners for products our dedicated teams build across the world.

Working on io that is cloud orchestration SaaS that we are currently building to help companies of all sizes to deploy, scale and manage their containerized products on the cloud with Kubernetes super easily, securely and cost-efficiently within their set budget = automagically.

Early stage startup investor.
Forever student.

Priotix is a global technology consultancy that designs, builds and ships unique software solutions, helping clients take their businesses forward. Recognized for their deep domain expertise and superior technical talent, we create enterprise web applications, mobile apps, Product design, DevOps and cloud engineering. We are very proud of more than 85% NPS score and 07% partners satisfaction rate.

Our partners independent reviews:
Company page:
Linkedin page:
Media about us:,

Q: What is your life philosophy?

I was raised as a highly independent and confident person. Since childhood, I have never been this nice obedient type of a girl and my parents were happily embracing how free and rebel I was. I have always been challenging the status quo, often by questioning what many people consider to be the “natural” order of things. With this strong belief, I would never compromise and would do anything to change things, rules, ideas around me that are not optimal, fair, ambitus, or are not aimed for making education, work, life, business or planet as better as it can get. So, I naturally ended up in startup world by happily taking super high risks, being agile in changing and pivoting, working with amazing people and reaching great results.

In short, my life philosophy is to always have the courage and confidence to fight for changes in business and in life for outstanding results. So, either I change the world around me for better or I invest in people who are able to do so.

Also, I strongly believe that success should make you humbler and more accessible. There is no value in your success, your knowledge, your network and your karma if you don’t enjoy sharing it.

Q: What is your favorite thing about being Armenian/Armenians? How has the Armenian culture shaped / influenced you?

Given our geolocation and as a nation that has been historically surviving for ages, I think the instinct of self-preservation of Armenians is so high and our collective subconsciousness is so strong, that we are kind of a nation- startup in a sense. We are agile, we aim for short-term success, every single citizen is a leader-politician-economist-etc., we pivot quickly, we trade well etc.

In a sense some of those are great characteristics, but at the same time I love to see long-term strategic goals set for the country assigned by a capable and strong new government. I would love to see a strong determination by every single citizen and member of diaspora in reaching those goals/ OKRs with every single action, innovation, advocacy we make.

Q: We called 2020 the year of the upheaval and awakening? What were your biggest upheavals and what did they teach you? What was your awakening(s) and what did it teach you?

2020 was one of the most challenging and stressful years in our lives.

First several quarters of the year were about Covid 19 lockdown, that IMO gave us quite a good lesson on reprioritizing our values and goals. I not only understood but have genuinely embraced the fact that family and kids should always stay in the first line of our life priorities list. This has become a qualitatively new inspirational source forcing me to increase productivity rate multiple times in order to seek great results in business, however still prioritizing time spent with my 4 y/o son, Leo.

The 4th quarter of 2020 hit and struck our homeland so strongly, that I hardly imagine any Armenian to recover emotionally for a long time. We failed as a nation and pain is yet so strong that it will indeed be very hard to regain the trust of the nation and continue to create, innovate, live and win. I am sure we will if we unite with all the amazing and talented Armenians around the world.

Q: What is your hope for the future?

  • Dream to see Armenia as a super quality science and tech hub that the whole world
    aims to collaborate with.
  • Strong believer in STEAM education and currently investigating ways of investing in early years STEAM education in Armenia.
  • Dreaming on building an Armenian Unicorn with cutting edge tech product inspired by many successful tech startups of Armenian origin.
  • Dreaming of raising amazingly happy kids who will be able to add a lot of sustainable value to this planet.


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