AIWA THRIVE shares the stories of individuals from around the world who are positively impacting our community as they lead with purpose.
Founder and Executive Director at Music of Armenia
Today, we feature Hasmik Movsisian, Founder and Executive Director at Music of Armenia.
Promoter extraordinaire, Hasmik Movsisian, has revolutionized the Armenian music business by creating an international organization, and all from a Facebook group she created in October 2008. Her PR know-how gleaned the possibility of greater realizations from these rudimentary beginnings and, years later, Music of Armenia is still spreading the sounds of Armenian music across the globe.
Thanks to Music of Armenia’s continuous efforts to put Armenia on the map of international music community, in 2017 MoA joined both, the International Music Council (IMC) and the European Music Council (EMC) as a National Specialized Organization to represent Armenia at both institutions. Both, the IMC (1949) and the EMC (1972) were created by UNESCO as advisory bodies on matters of music. In 2018, ten years after its creation, Music of Armenia became a member of the International Music Managers Forum (IMMF), becoming the first organization from Armenia and the wider region to have joined IMMF.