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Communicating to your audiences post-COVID

Zoom event | Registration required
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Communicating to your audiences: How to effectively reach stakeholders, customers and media post-COVID
With Elizabeth Yekhtikian & Kristin Faulder

Join us for a presentation of best practices for developing and delivering messages that will resonate with your audiences during these unprecedented times. We will also explore how the media landscape has changed in light of COVID-19 and social movements, like Black Lives Matter.

Elizabeth Yekhtikian | Principal, Earned Media Consultants
Elizabeth is a seasoned, award-winning media strategist and practitioner in high-tech and consumer-tech PR. Over her nearly 20-year agency career, she has represented a wide range of clients in the technology, venture capital, edtech, fintech, healthcare, real estate, and consumer sectors. Elizabeth’s past clients include Raytheon, Gradifi, Upromise, HP, Hitachi, CollegeVine, Udemy, General Catalyst, CA Technologies, F-Prime Capital, Walmart and Converse.

A former television reporter, Elizabeth excels at securing national business and broadcast press as well as helping spokespeople prepare for these high-stakes interviews, and training junior staff on securing media placements for clients.

During her agency tenure, Elizabeth conducted hundreds of media training sessions for start-ups and established companies alike across the globe. Her fresh training approach leads executives through a rigorous and practical mock interview session based on well-vetted research and a realist approach, stemming directly from her time in front of the camera.

Elizabeth resides with her husband and two children on the South Shore of MA. She earned a Master’s from Emerson College in broadcast journalism as well as a Bachelor’s from Boston University in Mass Communication. She is also frequently a guest speaker at local colleges advising students on what it is really like to work in public relations.

Kristin Faulder | Principal, Heurisay
Kristin brings a rich background in technology, helping her clients translate complex messages into relevant, insightful, and unique points of view. For her clients — which have ranged from healthcare IT to mobile/mHealth and enterprise IT — Kristin seeks to deeply understand their target audience(s), and develops and executes communications plans aimed at reaching those audiences. She has a strong understanding of both the evolving technology industry and the constantly-changing traditional and social media landscapes, and approaches each and every strategy with these shifts in mind.

Kristin’s passion lies in strategically and thoughtfully designing the right messages, programs, and platforms that will break through to key influencers. This passion, combined with her deep experience and expertise, has delivered consistent success to her clients, including coverage in top-tier business publications such as Business Insider, CIO, Forbes, Inc., TIME, VentureBeat, and Wall Street Journal, as well as top-tier trade publications such as Computerworld, eWeek, and InformationWeek. Having started her career as a news reporter, she continues to apply her reporter “filter” to every piece of content developed, pitch offered, theme developed, and message constructed.

Kristin seeks to wrap her love of traveling, deep curiosity for all things, and commitment to creating fun into everything she does around her home in Nashville and beyond.


July 28, 2020
12:00 pm - 1:00 pm EDT

Missed one of our virtual events? Check out video recordings from some of our past events: GET VIDEOS.